Whey to go!
The Strong Inside is here to provide insights and education around proteins from milk, and how they can accompany you on your health journey. The Whey To Go Campaign was started to provide followers encouragement and education for succeeding at their health goals.
Influencer Integration | Q1 2023
Our team was tasked with the creative supervision of the influencer partnership with Pelaton Instructors, Matty Maggiacomo and Kirsten Ferguson. I led our team through a brainstorm to ideate content that would feel organic from the influencers and resonate with our mission to promote Proteins from Milk. Our intention was to show Whey Protein as an important part of their daily routine.
Meet The Strong Inside's spokespeople of 2023! These fitness loving Peloton instructors are here to help us educate and promote the consumption of proteins from milk, in all its forms. Our followers will learn these influencers favorite protein shakes, morning routines and how they stay fueled with whey protein every day!
Matty uses his fun and bright personality to show followers all the ways whey protein keeps him fueled throughout the day. He takes us through his morning routine, teaches us tips and tricks for your favorite whey protein smoothie and even shows us how to make our own whey protien bars at home.
Enter Kirsten Ferguson!
Kirsten takes followers through kid-friendly whey protein smoothie recipes, grocery shopping hacks & more!
Kirsten takes followers through kid-friendly whey protein smoothie recipes, grocery shopping hacks & more!
Kirsten takes us grocery shopping with her to show us where to find whey protein and what she's looking for when it comes to label reading and protein quality.
