assignment from J&J:
Need to develop multiple concepts for the 2019 Build Your Own First Aid Kit (BYOFAK) Red Bag and bag tag. The Johnson’s First Aid Brand team has secured a partnership with Justina Blakeney who will be replacing Joy Cho as the new designer for the custom bag. Looking to fully leverage the unique JUNGALOW design perspective (textures/patterns). Red Bag should complement and and should equally appeal to moms and dads and quickly register as a first aid kit.
Outside Bag Design: Maximum usage of 2 colors. Leverage same textures Justine uses in her designs. First Aid cross must be part of design to communicate First-Aid. Cross cannot be red because Red Cross owns that.
Proposed designs in multiple rounds of client meetings; (1) tried altering the color of the entire bag, (2) handmade illustrations to relate back to Jungalow's designs, (3) a muted watercolor approach to keep the bag more gender neutral.
In Target stores May 2019-April 2020
Set up production ready files to be printed with transparencies in the inks. Allowing the layered plaids to have textures.
