Q1 Content | January–March 2022
EARTH DAY | Live April–May 2022
OUR IDEA: To inspire simple, peaceful me-moments fueled by Alter Eco, we’ll pair beautifully curated “eco-systems” with Alter Eco products. These scenes are meant to represent regenerative farming and the small-scale ecosystems the products are grown in.
Savoring a moment 🤝 Saving the planet. Taking a moment to indulge in our fair-trade chocolate isn’t just sustainable self-care, it’s caring for the planet. 🌎 Help restore ecosystems, empower farmers, and reverse climate change with every satisfying bite.
Listen to your mother (nature)! Breakfast is the most important meal for a reason. And with our clean, green no-sugar-added Granola, you can start your day deliciously and help restore mother nature, too.
What if we told you that indulging your chocolate cravings could also save the planet? Yes, you read that right. 👀 Our organically indulgent chocolate Truffles help restore ecosystems, empower farmers, and reverse climate change with every satisfying bite. So go ahead, take a delicious moment (or 2). 😏 The planet needs it.
OUR IDEA: Inspired by Earth Day posters/PSA’s that show hands holding up the earth, we’ll show hands holding up the product from a heroic angle. Since Alter Eco offsets all of their emissions by protecting, planting, and restoring forests, we’ll show this visually through simple illustrations/animations that show growth and renewal.
No sugar-coating here 🤍 The path to your most sustainable self starts with what you eat. Our clean, green, no-sugar-added Granola is an easy way to refuel with “something sweet” for you, and the planet.
Food for the mind 🧠 body 🧘 and soil 🌎. Indulge in your cravings, and a cause, with our green-sourced and oh-so-satisfying organic chocolate Truffles.
Sustainable Self-Care Tip: Indulging your chocolate cravings can now help the whole planet thrive ✨ Our organic, fair-trade chocolate is more than satisfying. It's regenerative. ♻️ Tell us ⤵️ which Truffle Thin satisfies your #SustainableSelf care moment?
SUMMER 2022 | Live June–August 2022
Challenged to create summer content without photoshoot.
Challenged to create summer content without photoshoot.
OUR IDEA: We know people are excited to do things IN REAL LIFE this summer. Taking inspiration from music festival posters and memorabilia, we’ll highlight Alter Eco as an essential part of your summer lineup.
Smooth. Sumptuous. Sweet to the planet. 🌻 Our delicious Truffles in a compostable wrapper make your lineup of summer sweet treats complete. 🛒 Find your planet-saving bliss at Whole Foods, Sprouts, Natural Grocers, and Thrive Market!
Good vibes. Good times. Good to the planet. ✌️ Preview our greener, cleaner and backyard compostable lineup, including our Nut Butter Bombs, at Natural Grocers.
Your all-access pass to a naturally sweet snacking lineup, all at home sweet home.💚 Show up for the planet with Alter Eco no-sugar-added Granola! Now at Whole Foods, Natural Grocers and Thrive Market!
OUR IDEA: Here we will use the product to create summer vibes. Using brand illustrations, product will build in to create flowers and trees to promote a regenerative summer with Alter Eco.
