ASSIGNMENT: Develop a visual identity and tagline for the ASPIRE Costco midwest launch. Highlight and incorporate our EXCLUSIVE FLAVOR: Sweet Cherry. Deliverables include how this visual identity and tagline can come to life through events, concerts, paid social, YouTube ads, display ads and influencer.
OUR CREATIVE SOLVE:
From taking on new workout routine to celebrating the 4th of July ALL DAY LONG, summer is the best time to go big. But the drive needed to get the most out of long days requires both energy and focus.
From taking on new workout routine to celebrating the 4th of July ALL DAY LONG, summer is the best time to go big. But the drive needed to get the most out of long days requires both energy and focus.
Thankfully ASPIRE is here to help fuel Costco Members as they go in pursuit of a refreshing take on your everyday. Because this should be the summer they don’t just settle, they make a splash.
YOUTUBE AD | Targeting Costco Members
PINTEREST AD
(our highest performing campaign ad!)
(our highest performing campaign ad!)
In addition to creating awareness of both brand and product, our traffic ads need to create a sense of urgency to purchase ahead of summer.
Facebook & Instagram Awareness and Traffic Ads
Facebook & Instagram Awareness Ad
Facebook & Instagram Traffic Carousel
DISPLAY & INSTACART ADS
Driving online grocery and awareness of new variety pack and exclusive Costco flavor
Driving online grocery and awareness of new variety pack and exclusive Costco flavor
Instagram New Flavor Tease
Client wanted a 3-part grid post to tease the new Sweet Cherry and variety pack at Costco. Continuing our Make A Splash campaign, we created a gradient background and complied different splashes to break the frame and bleed into its neighbor.
Client wanted a 3-part grid post to tease the new Sweet Cherry and variety pack at Costco. Continuing our Make A Splash campaign, we created a gradient background and complied different splashes to break the frame and bleed into its neighbor.
Creative Director & Copwriter: Matt Sulzer
Senior Art Director: Madison Asher
Associate Director of Production: Nicholas Graham
