PROPOSED ART | NOT FINAL
Targeting Mom with 0-2 children in the house to shop across the J&J baby portfolio.
MY ROLE: Develop creative to highlight how the family of J&J baby products keep baby happy and healthy through their different stages.
With J&J's CARE WITH PRIDE® initiative, the team was tasked with creating a shopper friendly Key Visual to promote the partnership and direct donation
MY ROLE: Highlight special packaging and donation promotion within J&J look and feel for Pride 2021
Product launch for Motrin Migraine, a non caffeine alternative for those who suffer from migraines.
MY ROLE: Create a look and feel for the shopper launch of the product. Using Motrin orange and rays from packaging to create immediate recognition in store. Both lifestyle and product lead versions were created for different tactical approaches.
2021
Tylenol & Motrin teaming up to create the perfect pain regimen
MY ROLE: Create a visual system for in-store way-finding and education.
2020 Arthritis Program
2021 Arthritis Program
Launch new Tylenol Cold & Flu product.
MY ROLE: Work directly with copywriter to create a shopper platform to inform consumers of this new product behind the pharmacy counter.
With placement around competing Cld & Flu products, we visually show our shopper where to find this new and stronger Cold & Flu product. Creative is adaptable depending on the pharmacy.
2020 New Product Launch
2020 New Product Launch
Launch new Neutrogena product for stubborn acne
MY ROLE: Design a shopper platform with emotional tie for acne sufferers. Worked directly with copywriter to promote strong claims and emotional tie to the new product.
The creative works to create a clear photography style for new product. Emphasizing brands colors through the hero-ing pedestals and backdrop, adding the seal on the wall for credibility and an asset to use in-store
