Smart SuMMER Parties 2023
From dancing the night away, to champagne toasts, to staying out late making memories with your bachelorette party and still having to make that 8 a.m. group yoga reservation the next morning.
Wedding season brings out a variety of celebrations, occasions, and vacations you don’t want to miss out on. But the impact on wellness and productivity the next day has a tendency to hang over our heads.
Instead of denying yourself these cherished moments out of fear of making your tomorrow harder, all you need to do is party a little smarter.
With clinically studied herbs that work while you celebrate to help your body process and recover, PartySmart’s plant-based capsules make it easy to have great parties and equally great mornings.
Wedding season brings out a variety of celebrations, occasions, and vacations you don’t want to miss out on. But the impact on wellness and productivity the next day has a tendency to hang over our heads.
Instead of denying yourself these cherished moments out of fear of making your tomorrow harder, all you need to do is party a little smarter.
With clinically studied herbs that work while you celebrate to help your body process and recover, PartySmart’s plant-based capsules make it easy to have great parties and equally great mornings.
Our Strategic Approach
GET Casual Social Drinkers
WHO want to infuse wellness into their alcohol consumption or beverage choices to avoid suffering the consequences
TO take a PartySmart capsule while drinking
BY showing how easy it can be to feel great the next day, thanks to our herbs and plant-based ingredients (one capsule for a better morning!).
influencer & PR plus up
Digging deep into our wedding focused campaign, we partnered with Bachelor contestant Hannah G, who is currently planning her wedding for summer 2023!
Hannah G posted on TikTok during her bachelorette, sharing Party Smart with her friends to keep the party going all weekend long! Hannah G also posted organically, highlight Party Smart as one of her Wedding Planning Essentials on the infamous blog, Betches.
Digging deep into our wedding focused campaign, we partnered with Bachelor contestant Hannah G, who is currently planning her wedding for summer 2023!
Hannah G posted on TikTok during her bachelorette, sharing Party Smart with her friends to keep the party going all weekend long! Hannah G also posted organically, highlight Party Smart as one of her Wedding Planning Essentials on the infamous blog, Betches.
Party Smart saw AMAZING results from this campaign:
May experienced the highest PartySmart (total line) monthly sales on Amazon YTD in dollars and units; 13% increase in unit sales compared to the prior month (April)!
There was also an 11% increase in unit sales during May 21-27 compared to the prior week (May 14-20).
The ADS May–September
With a focus on summer and wedding party fun
THE HUMAN PROBLEM:
The world of wellness is bleeding into several other areas within a consumers lifestyle, and they’re constantly finding ways to feel in control of their health. When it comes to alcohol we now have Dry January, Low or No ABV beverages, and even fitness classes paired with wine tastings or a happy hour. People are exploring ways to feel better about their choice to consume alcohol due to lower energy the next day, poor mood, or “not feeling on top of your shit”, but are not willing to remove it entirely from their social routines.
THE INSIGHT + OPPORTUNITY:
People are finding ways to redefine alcohol in their life, but their consumption still remains. Whether it's choosing a new “low calorie” RTD cocktail, or drinking at home to save a buck, consumers may be overlooking how these choices are still affecting them.
Holistic-health seekers take to herbal supplements to improve their mental and physical health, so if infusing an herbal supplement while drinking allows consumers to “redefine” their consumption choices, PartySmart is the perfect solution.
Smart HOLIDAY Parties 2023
DECEMBER–MARCH
DECEMBER–MARCH
Creative Director: Zak Leas
Associate Creative Director: Madison Asher
Senior Copywriter: Sarah Gentil
Strategist: Christy Wilde
