PROGRAM OVERVIEW:
We want to get consumers to use up their Karo Corn Syrup bottle or to bake more with Fleischmann’s Yeast by thinking differently with inspiring new occasions and recipes relevant to the fall and holiday season.
Create approachable and engaging imagery that shows viewers how easy it is to make delicious homemade breads and sweets.
GET A SLICE OF TRADITION
Pardon the turkey, Thanksgiving is really about that first piece of gooey, sweet and toasty Pecan Pie. Whether you’ve been making it for years or looking for a surefire win while hosting for the first time, the answer is always Pecan Pie. Will you put a spin on the classic or go with a guarded family recipe? However you do it, save us a piece!
MY ROLE: Preparing the pre-pro work to give art direction to our influencers, providing feedback and managing timelines.
Highlights of OUR INFLUENCER Content
BUTTERNUT BAKERY
MY BAKING ADDICTION
BAKERMAMA
