assignment: Prepare 5-7 idea spaces for the 2019 LISTERINE® Designer Wraps only at Target. Designs should relate to our Target guest and should relate to any current design trends.
creative solve: The team started with mood boards, for general concept building with the client. We presented 7 unique spaces and with great difficulty it was narrowed down to two, Distract and Dazzle being one of them! Inspired by WW1 dazzle battleships and current pattern trends I wanted to cerated a contemporary, black and white look for the LISTERINE® bottles. My concept imitates WW1 dazzle ships for their strong contrast and vibrating line work. These battleships were used to distract their opponents. My concept aimed to dazzle and distract our shopper at shelf and give the Target guest a statement piece for their bathroom. The printing would have included transparencies, to allow each bottle their own unique color to swish through. The project went through prototyping, but unfortunately LISTERINE® decided to not continue with the project.
I feel smitten I was able to keep one of my prototypes! But no, no I will never open it...
Trial swatches
DISRUPT AND DAZZLE
