AUGUST 2020 LAUNCH
OVERVIEW: The Fleischmann's Yeast Website needed to updated visually, content wise and functionality. The team proposed to execute a recipe shoot for Fleischmann's Yeast top 10 trending recipes with influencer, Broma Bakery. Images and videos would then be used to modernize the website, educate consumers and gain recipe traction online.
STRATEGIC APPROACH
PROBLEM: She perceives baking with yeast as difficult/risky. She does not include yeast recipes in her consideration set.
INSPIRE: Through appetite appeal and an emotional connection, inspire consumers to further their passion for homemade baked goods.
CONVINCE: To purchase by educating them and providing them with an easy, foolproof process to add to their homemade recipes.
We partnered with Influencer & Food Photographer, Sarah of Broma Bakery to help us bring to life our new photography style for the website relaunch.
Broma captured our 10 highest trending recipes. This photography and videography update was crucial for updating the look of the site. The consistent theme of bright surfaces and high contrasting appetite appeal is building more brand appeal with our consumers and making our yeast a more accessible and fun, sought out baking ingredient.
Upshot Agency
Creative Director: Michelle Horne
Associate Creative Director: Hannah Lesko
Art Director: Madison Asher
Copywriter: Danny Furry
SEPTEMBER 2020 LAUNCH
OVERVIEW: The Karo Website needed to updated visually, content wise and functionality. The team proposed to execute a recipe shoot for Karo's top 10 trending recipes with influencer, Broma Bakery. Images and videos would then be used to modernize the website, educate consumers and gain recipe traction online.
We partnered with Influencer & Food Photographer, Sarah of BromaBakery to help us bring to life our new photography style for the website relaunch.
Upshot Agency
Creative Director: Michelle Horne
Associate Creative Director: Hannah Lesko
Art Director: Madison Asher
Copywriter: Morgan Barnett
SEPTEMBER 2019 LAUNCH
OVERVIEW: Execute a recipe shoot for Mazola's top 10 trending recipes. The images will then be used to modernize the website, and gain recipe traction online.